Design Process

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What is intuitive design? What about it makes it seem so human centered and effortlessly ever ingenious?

Visual spatial. My imagination works like a computer graphics program which makes processing non-visual information difficult for me. Most people can remember what they ate for breakfast but can’t see it. I can. Think sugar crystals or blueberry folds on a scone.

What makes it difficult is indexing or converting text into pictures. A few years ago, for example, I met with a managing director at a local VC. What stopped our conversation was the word incubator. For him what might have been an everyday word was for me discomforting: He keeps using the word and I can’t find it in my memory. What clicked was when he noticed me struggling and said, you know, like babies. I know what incubators are but I had them indexed with babies not entrepreneurs or financing. So I have to reindex it.

Or revise and upgrade my software.

Like the bank.

What took me three years to design it was the learning curve. The time it took to convert financial, regulatory, biological and ecological text (physics) into images or language I could digest.

So when you see graphics of the bank or drawings on my website it’s not to add a story, but to help me write the story.

Rich Soil Bank? That entire thing like all my designs was first drawn in pictures.


 

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Right now I’m in Toronto, CA at the iNET annual conference Human After All. I was hoping it would be more like the 99U 2013 conference in New York or SOCAP’s 2012 Making Meaning Matter conference in San Francisco.

The iNET conference is invitation only for delegates and students currently enrolled in college. I cold called one of the board advisors, explained my interested and what I was working on (Rich Soil Bank) and got myself in.

Institute for New Economic Thinking (iNET) www.ineteconomics.org (conference recap) positivemoney.org

99U 2013 Conference conference.99u.com

SOCAP 2012 socialcapitalmarkets.net (conference recap) www.theguardian.com

One of my favorite quarterly magazines.

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