National Football League

What: STEM subjects in the United States.
Why: STEM subjects in the U.S. have been on a consistent decline over the past few years. The problem isn’t the subjects themselves but rather the way in which they’re taught. They’re unpopular and mind-numbing. Lacking good story.

How: (In this example) Associative learning via the National Football League (NFL).

The National Football League with Nike and Todd Van Horne (current designer responsible for the NFL jerseys) could use anatomical and architectural visuals to make science using story for kids more engaging.

What if kids knew the story science behind the bright colored gloves and shoes the Seahawks wore? When running the hands and feet move faster than other parts of the body. By highlighting the hands and feet you can visually trick your opponents to think you’re moving faster than actually you are. Another trick (in staying with the eyes) is font design. As a designer you can make players look broader or physically more imposing by printing their uniform numbers wider at the top and narrower moving down; visually creating a broader shoulder.

Or 3D printing. What if kids knew what additive manufacturing or built-as-needed design was? The next wave of manufacturing, retail, fashion, and licensing.

Combine modular and nested components to self organize and build from the bottom up.

How does it work? Athletes slip into one-piece body suits speckled with reference points while an optical scanner reads the bodysuit and builds a 3-D model of the athlete.

Designers then fit the padding to the digital model and adjust it on request for more protection or mobility depending on the athlete and their needs.

Form to function.

The design is then sent to the 3D printer to print, try on and adjust.

The result? You have something NFL ready made via STEM.

Biomimicry Biomimicry is a design discipline that studies and imitates nature’s best ideas to solve complex human problems.


Biomimicry Example For an animal that repeatedly slams its head into tree trunks at 16mph without cerebral trauma or concussions, the woodpeckers cranial anatomy provides a good example of biomimetic design. . . To disperse impact like the Riddle SpeedFlex helmet, the woodpecker has a plate-like patch of spongy bone called the cancellous bone at front of its skull that decompresses or absorbed shock when hitting its head.

Visual tricks

3D printing

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