Something borrowed
something new
something old
something blue.

( Lyft + GM marketing campaign )

Originally I designed this for GM. I thought it would be cool to refurbish old muscles cars and share the process online. Twitter, Instagram, create a website, something intergenerational where the campaign slogan comes in.

The slogan ( Something borrowed something new something old something blue ) is an Old English rhyme detailing what a bride should wear on her wedding day. Centuries old the rhyme is stilled used and talked about today.

Lyft was added to the campaign after becoming partners with GM. Symbolically it sells the slogan:

Something old represents continuity in intergenerational ideas and design;
something new offers optimism for the future in Lyft’s new round of funding and partnership with GM;
something borrowed symbolizes borrowed happiness in working together and the concept of ride sharing;
something blue stands for purity, love and fidelity in Lyft’s new partnership with GM.

Lyft back to school ( Bloomberg Pursuits ).



Original design: Designed by Delany, Lyfts-Next-Level

Originally I designed this for Mary Barra. The CEO of GM as she’s a big advocate for STEM subjects. Science, technology engineering and math. I wanted to add art to make it STEAM.

STEAM: Art below and second iteration here.

lyftforgood 4

“The important thing is to have fun” – James Baxter, supervising animator of Spirit.

Hannah Elliot

Lyft Back To School ( Bloomberg Pursuits ) I’ve never ridden a muscle car or in a Rolls Royce but the artistry, craftsmanship and design process sounds cool.

Inspiration: Outreach, company goodwill.

Could work for Uber too.

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