beLEVEL “Better when we’re level”
beLEVEL is orientation sensor (background app) that notifies you when you’re leaning over your phone.
Correct posture increases oxygen and blood flow to the brain, and takes pressure off of the throat glands, lumbar and organs under the rib cage. Longterm it balances the muscles and fascia. The body’s organ of structure and posture.
Information architecture: Work with health insurance companies and exchange data to provide rebates for customers taking the initiative to better their health. Poor posture was pattern I noticed people interacting with their phones. Demand or health insurance as a service. Source a16z podcast.