One of my favorite magazines is providing an opportunity for people to invest in it through a platform called Micro Ventures.
I came across Darling a few years ago when I worked at PCC and have been watching them ever since. What I fell in love with was their mission statement and CEO. The product from there was a given. The content, the aesthetics, even the material/ tactile experience you had holding it.
I couldn’t be happier or more excited for them. I hope you’ll invest in media that matters too. If not for yourself then someone beside, behind or in front of you – wife, daughter, sister, mother, beloved grandmother or whoever that Darling someone is to you.
“To improve women’s self-esteem by focusing on character and dignity instead of obsessing on body image.”
They won’t say it in the mission statement but it’s called locus of control. It’s the extent to which a person believes they have control or power over events in their life. Someone with an internal locus of control believes that he or she can influence events and their outcomes, while someone with an external locus of control blames outside forces. What I love about Darling is that their focus is the former of the two. They’re aware of the content their creating and it’s ripple effect on it’s audience including their economics and kids. For example, instead of telling your daughter that she looks beautiful, occasionally ask her if she feels beautiful. It’s subtle but dissolves the need for that outside validation.
Some other things I love:
Where most magazines feature items out of price range for the average women, Darling features clothing and products within prince range of the average income, not celebrity income. Encouraging savings and living within your budget.
Darling believes in bringing back etiquette, character and integrity. (Modesty and grace.)
Darling believes in being “fit,” yet sees “thin” in context of the healthiest version of you.
Darling never uses Photoshop to alter women’s faces or bodies.
And believes that women are not only interesting, but original, not just good enough, but exceptional, not just here, but here for a purpose.
Invest with Darling www.microventures.com//darling