One of my favorite magazines provided an opportunity for people to invest in it through a platform called MicroVentures.
I came across Darling a few years ago when I worked at PCC. What I fell in love with was their mission statement and CEO. The product from there was a given. The content, the aesthetics, even the material/ tactile experience you had holding it.
Darlings Mission: “To improve women’s self-esteem by focusing on character and dignity instead of obsessing on body image.”
Some other things I loved:
They have a real not retouched policy. Darling never uses Photoshop to alter women’s faces or bodies.
Darling believes in being “fit,” yet sees “thin” in context of the healthiest version of you.
Also, this video. Who doesn’t love freckles.