Website for streamlining processes.
The company I worked for at the time had no computer or internet in the office before I join the company. As I slowly changed things (remodeled the office and set up a computer) I later inquired with management about bringing other people onboard to let me focus on big picture items. Transfer work from the CEO to me.
I also approached management about having an online presence for recruiting and efficiency.
Of the phone calls made to the office a good handful of them were about money. The idea was opportunity cost. In addition to centralizing and streamlining recruiting processes and casting a wider net for talent, the second idea was transparency. Crew members and their families could see what trip they were on and when payment was coming in from overseas. Ideally feeling more empowered and relax, calling less.