This was a concept I came up with in 2011 when staying at Hotel Andez near Wall Street. It’s call Wealth Bar and the concept is brand experience. The concept was taken from Apple’s Genius Bar where the company emulates Jobs’ passion for putting customers first.

The design process was observation and brand experience as template.

Design tools used were hand sketching 2011 and Illustrator 2018.


Coloring book 10


“And the more time customers spend in the branches, with the bankers in an “advisory role,” the more likely customers are to sign up for additional banking products (rolling over their IRA’s and 401K’s for example).  Which doesn’t hurt the bottom line a bit. ” Saving Retail Banking Via The Starbucks, Ritz-Carlton, Apple Customer Experience by Micah Solomon, Forbes May 20, 2014