You Can’t Keep People From Who They Are.

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You can’t keep people from who they are. A friend called me the other day to let me know that another friend had called him to plant a few seeds. Knowing how I am, my first friend called to plant a few seeds of their own.

Over the years the hard work I’ve done like carbon policy and working through rationalization was never asked of me to do it, I asked for it. It wasn’t about winning, but seeing if I could.

The challenge, the ambiguity, the complexity. Understanding human behavior and my own. Can I break this down, find my loopholes or moat to protect the company I’m working with and translate it back to the boss I’m working for?

In a way my friend’s hands are tied. Under the Code of Federal Regulations (CFR) they’re not legally allowed to expand their company, given the trade off they made during industry rationalization at the beginning of their career. That said, there are unique cases, or exceptions, you can state your case and ask for.

My friend not having the time to research and take their case to Congress, they call me. Or at least, knowing my behavior, that I can’t help myself, the appeal to chip at a problem like this in my free time over the next two years is too good of an experience to pass up.

I bring this up now because at some point I have to create design portfolio. To share who I am and what my interests are. Simplifying the complex to manifest direction out of ambiguity. UX research, inclusive design and stakeholder constraints.

So. . the question is, why Delany would you take on a challenge like this in your free time? Because if my friend ever wants to retire, by changing the Code of Federal Regulations that constrain his company to expand, he can sell his company for more.

Which is to say, this is also a concept in the tech industry. If it can be identified, it can be commoditized. Rent the Runway did this with closets, Airbnb did this with unused beds and Facebook with photos (machine learning and facial recognition) without breaking the Children’s Online Privacy Protection Act (COPPA). Under the age of 13 company’s can’t collect content from kids, but that doesn’t mean they can’t collect content about them, posted by someone else.