by Delany
You can’t keep people from who they are. A friend called me the other day to let me know that another friend had called him to plant a few seeds. Knowing how I am, my first friend called to plant a few seeds of their own. Over the years the hard work I’ve done like carbon policy and working through rationalization was never asked of me to do it, I asked for it. It wasn’t about winning, but seeing if […]
Categories: Marketing
by Delany
Mood Boards as a Style Guide Kate, my class instructor for Typography Level One recommend mood boards as a style guide reference. I missed the opportunity to do so during class (it was the last class I got the feedback in) so I wanted to experiment with a product concept in my free time. Concept: User acquistion of augmented reality through celebrity influencers. This is an AR concept for KKW Beauty at Home, Kim Kardashian West in collaboration with Meta […]
Categories: AR, Marketing, Systems Thinking
by Delany
Concept: This was a Typography Level One assignment. The goal was to create a magazine layout from an article of our choice. I took the assignment as an opportunity to visually test idea I had been sitting on, Amazon Prime Sustainable. In addition to the magazine layout, my goal was to capture a style and color palette that would entice a conversation. Something from Amazon that was familiar while incorporating something new. Color, assets and marketing as a translation or […]
Categories: Fashion, Marketing, Progressing, Storytelling
by Delany
Concept: Wealth Bar This was a concept I came up with in 2011 when staying at Hotel Andez near Wall Street. It’s call Wealth Bar. The concept was taken from Apple’s Genius Bar where the company emulates Jobs’ passion for putting customers first. “And the more time customers spend in the branches, with the bankers in an “advisory role,” the more likely customers are to sign up for additional banking products (rolling over their IRA’s and 401K’s for example). Which doesn’t […]
by Delany
What: STEM subjects in the United States. Why: STEM subjects in the U.S. have been on a consistent decline over the past few years. The problem isn’t the subjects themselves but rather the way in which they’re taught. They’re unpopular and mind-numbing. Lacking good story. How: (In this example) Associative learning via the National Football League (NFL). The National Football League with Nike and Todd Van Horne (current designer responsible for the NFL jerseys) could use anatomical and architectural visuals […]
Categories: Marketing, Storytelling, Systems Thinking
