by Delany
This was a concept I came up with in 2011 when staying at Hotel Andez near Wall Street. It’s call Wealth Bar. The concept was taken from Apple’s Genius Bar where the company emulates Jobs’ passion for putting customers first. Design tools used were Illustrator in 2018 above and hand sketching in 2011 below. “And the more time customers spend in the branches, with the bankers in an “advisory role,” the more likely customers are to sign up for […]
by Delany
What: STEM subjects in the United States. Why: STEM subjects in the U.S. have been on a consistent decline over the past few years. The problem isn’t the subjects themselves but rather the way in which they’re taught. They’re unpopular and mind-numbing. Lacking good story. How: (In this example) Associative learning via the National Football League (NFL). The National Football League with Nike and Todd Van Horne (current designer responsible for the NFL jerseys) could use anatomical and architectural visuals […]
Categories: Marketing, Storytelling
