Biomimicry (from bios meaning life, and mimesis meaning to imitate) is a design discipline that studies and imitates nature’s best ideas to solve complex human problems.

At it’s core the idea behind biomimetic design is that failures are fossils and what surrounds us is the secret to success. What surrounds us are the consummate engineers.

A few resources and examples of biomimicry include:

They don’t say it but the helmet mimics the hedgehog that can fall 30 feet without doing damage to it’s brain or body. The quills move omnidirectionally (in all directions) as well.

Hedgemond, a startup in Ohio is working on a similar technology as well. Rather than focus football helmets alone, the startup is focusing on total accessible market. Personal and material protection.